Strategic Marketing Plan Template

Build a marketing plan that actually works.
This step-by-step template helps you develop a strategic marketing plan aligned with your audience, your services, and your goals, all grounded in behavioral science and business best practices.

What’s Inside:
- Fillable sections for:

• Market, customer, and competitive analysis

• Strategic opportunities & prioritization matrix

• Differentiators & positioning

• The full 4Ps: Product, Price, Place, Promotion

• KPIs with SMART goal structure

- Real-world examples to guide your thinking

- Designed for BCBAs, OBM professionals, small business owners, and consultants

Use it to:

• Create a complete strategic marketing plan from scratch

• Align your service offerings with customer needs

• Define measurable marketing goals

• Build a plan you can actually execute (and track)