Free Research Paper: Why Behavior Based Wellness is Good For Business

Wellness programs often miss the mark. This one doesn't.
In this thought-provoking white paper, Moralis Machina founder Kristyn Peterson outlines why traditional corporate wellness efforts fall short and how behavior-based strategies can drive real, measurable change.

Learn how applying behavioral science can increase participation, improve outcomes, and deliver ROI that leadership actually cares about.

🧠 What You’ll Learn:

- The 3 pillars of behavior-based wellness:
 • Social Validity
 • Behavior Change
 • Business Results
- Common pitfalls of conventional wellness programs
- How to align wellness with company values and KPIs
- Why behavior analysts are uniquely equipped to lead this work

Use it to:

• Make the case for behavioral science in corporate settings

• Introduce wellness consulting to new stakeholders

• Anchor OBM, DEI, or culture initiatives in measurable outcomes