Customer Segmentation Template

Turn behavioral personas into action.
This template helps you group customers by shared goals and behaviors using a Jobs-to-Be-Done (JTBD) approach. Whether you're refining service offerings, optimizing outreach, or planning business strategy, this tool helps you understand who you're serving and why they choose you.

What’s Included:
- Guided format for segmenting personas using shared needs and motivations
- Sections for:

• Segment name, description, and JTBD

• Demographics and behavioral characteristics

• Key needs, pain points, and triggers

- Fillable fields and example entries to guide your analysis