Competitive Analysis Toolkit (Document + Excel template)

Know your competition. Then outplay them.
This toolkit gives you both the structured grid and the guided template to assess your competitors across services, pricing, marketing, and customer experience. Built for behavior analysts, business owners, and strategists who want to make data-informed moves.

What’s Included:
Competitive Analysis Template (Word)

• Walkthrough for identifying direct, indirect, and replacement competitors

• Guided sections for messaging, customer profiles, SWOT, and the 4Ps

• Perfect for client reports, strategic planning, or coursework

Competitor Comparison Grid (Excel)

• Side-by-side matrix for quick visual comparison

• Editable fields for services, features, pricing, and competitive gaps

• Ideal for presentations or internal use