Behavioral Persona Template

Go beyond demographics.
This template helps you build a behaviorally sound persona by combining standard marketing insights with behavioral assessment tools like ABC data, MO analysis, and functional patterns.

Whether you're designing services, planning outreach, or crafting internal training programs, this persona format helps you understand who you're serving  and how to reach them effectively.

What’s Included:
- Guided sections for:

• Demographics & contextual factors

• Motivating operations & behavior patterns

• Functional assessment

• ABC data

• Interaction types, tools used, and behavioral routines

- Fillable format ideal for real-time use or client work

- Grounded in behavioral science, not just guesswork