Behavioral Marketing Strategy Pack

Everything you need to design a marketing strategy grounded in behavioral science.
This 5-template bundle includes the foundational tools to define your audience, analyze your competition, segment your market, and build a strategic plan that actually works  all using a behavior-based approach.

What’s Inside:

Market Analysis Template
Identify market trends, growth areas, and service gaps to position your offering strategically.

Competitive Analysis Toolkit
Includes a written template + grid to assess your competitors' positioning, strengths, weaknesses, and messaging.

Behavioral Persona Template
Map out your ideal customer’s behaviors, pain points, and decision-making using behavioral assessment tools and ABC data.

Customer Segmentation Template
Group personas using a Jobs-to-Be-Done framework to guide service design, messaging, and outreach.

Strategic Marketing Plan Template
Put it all together in a full strategic plan  with guided prompts, examples, prioritization tools, and KPI structure.

Use it to:

• Build or rework your entire marketing strategy

• Develop services aligned to what people actually need and do

• Create brand messaging that speaks to the right audience

• Train your team on behavior-first business planning

Whether you’re launching a new venture or refining your positioning, this pack gives you the tools to lead with strategy and back it with science.